Posted by: julie in writing instruments, wearables, promotional, promo products, pens, marketing, economy, consumer, calendar, business, budget, bags on
Nov 05, 2008
How has the current economy affected your Marketing Budget?
Keep in mind....
Consumers throw away print ads after they read them and the retention of ads is minimal. Promotional giveaways are used again and again.
A recent ASI study shows that more than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they're received.
Furthermore...
Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
It's all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.
User-friendly: The majority (81%) of promotional products were kept because they were considered useful.
Staying power: More than three-quarters of respondents have had their items for more than 6 months.
Bag it!: Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.
Commonly owned advertising specialty items:
The most commonly owned promotional products among all respondents were writing instruments (54%) followed by shirts (45%) and caps (31%).
Items Owned |
Writing Instruments | 54% |
Shirts | 45% |
Caps | 31% |
Bags | 29% |
Glassware/Ceramics | 23% |
Desk/Office/Business Accessories | 17% |
